The Gravity of Habit: How Assumptions Drive the Re-up Cycle
In challenging fundraising environments like the one most GPs are currently facing, relying on re-ups (existing LPs re-subscribing to the next fund) is one of the few nearly certain aspects in an otherwise highly uncertain fundraising process. In my view, re-ups are a psychological game of Twister that GPs and LPs play, which can be […]
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