Playing Both Sides – A Formula For Failure
From Judas Iscariot, Benedict Arnold, Marcus Brutus, to Mir Jafar, history is strewn with cautionary tales of figures who played both sides. Whether for eventual personal gain, due to a weak philosophical compass, an overemphasis on decorum, or merely a shortsighted marketing strategy, playing both sides almost always ends poorly. During interactions between GPs and […]
Playing Both Sides – A Formula For Failure Read More »









